Beyond the Logo: Building a Comprehensive Brand

Learn how to develop a complete brand identity beyond just a logo.

Virtual
Live
07/11/2025 12:00PM - 12:50PM

Course Description

This class delves deeper into the art of creating a cohesive and memorable brand identity. Participants will explore the fundamentals of brand messaging, tone, and visual design while learning how to align these elements with their target audience. The course also covers strategies for building a strong emotional connection with customers, ensuring brand consistency across channels, and creating lasting impressions. This course is great for business owners who may have a logo but not much else in terms of their brand identity.

Important Info

You will receive a calendar invite for the event within 48 hours of purchase, which will included a Zoom link to join the class. Please accept the invite when you receive it. We appreciate your patience while we update our systems to automate this process!  If you don't see the link, you can email us at hello@launchindustries.biz and we will be glad to help.

About the Launch & Learn Series

Our 50-minute Launch & Learn series is a dynamic, bite-sized session held at lunchtime designed to spark curiosity, share actionable insights, and inspire growth. Led by expert consultants who typically own their own business, each session dives into a key topic relevant to our community, blending engaging discussions with practical takeaways—all in under an hour. Perfect for busy professionals and lifelong learners, this series offers a convenient way to connect, learn, and grow. Join us to discover new ideas, ask questions, and leave feeling inspired!

Instructor Info

Kirsti Rochon

Expert in dynamic brand experiences and graphic design.

07/11/2025 12:00PM - 12:50PM
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Other Instructors

Kirsti Rochon

Expert in dynamic brand experiences and graphic design.

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Monica Colgan

Monica is the owner & founder of Launch Industries and frequently teaches on the topics of human resources, business finance, software and other technology, and business startups.

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