Lesley Nickus

Lesley Nickus is a seasoned expert in brand strategy, content creation, and digital marketing, with a deep commitment to advancing social equity within the cannabis industry. With over eight years of experience, she has become a trusted consultant for businesses seeking to enhance their market presence and community engagement.

• Senior Manager of Brand Strategy at Weedmaps: Lesley spearheaded national campaigns, such as "Tumbleweeds: With Killer Mike," and launched WM Learn, an educational platform that doubled its audience within two years. She also served as the first president of WM Flor, driving initiatives to raise awareness of social equity issues.

• Innovative Storytelling and Content Creation: She produced "Uprooted," a docu-series highlighting the challenges faced by social equity operators, showcasing her ability to craft impactful messaging that resonates with diverse audiences.

• Founder of Scary Plants Media: Lesley now consults with small businesses, including cannabis brands, providing strategic insights and hands-on content development to help clients grow their market presence and strengthen community ties.

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