CONTENT MARKETING LEADER | BRAND STRATEGY & TEAM OPERATIONS

Lesley Nickus

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Content marketing leader in brand strategy execution.

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Lesley Nickus

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Driving growth through multi-channel content leadership.

Lesley Nickus is a content marketing leader with over 15 years of experience driving brand strategy, editorial direction, and impactful marketing campaigns for startups, established brands, and media companies. She specializes in content systems, cross-functional leadership, and multi-channel strategies—delivering growth through brand launches, award-winning campaigns, and digital audience development. Lesley is known for leading teams and executing initiatives from concept through measurable results across diverse industries.

  • Proven Brand Builder: Developed brand growth strategies—such as Julep Wellness’s multi-channel redesign—and delivered national campaigns recognized with industry awards.
  • Operational Leadership: Restructured teams and optimized workflows for organizations like Weedmaps and the Los Angeles Times, sustaining platform growth and profitability even through large-scale change.
  • Digital Platform Growth: Launched and scaled content platforms that doubled digital audiences and captured significant user engagement within the first years of launch.

Categories

Cannabis Industry
Cannabis Industry
Social Media
Social Media
Marketing
Marketing
Project Managers
Project Managers
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Lesley Nickus

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