Lesley Nickus is a seasoned professional in brand strategy, content creation, and digital marketing, with nearly two decades of experience helping organizations elevate their market presence and connect authentically with their audiences. With a foundation in journalism and a proven track record in marketing, Lesley has guided businesses through major campaigns, educational initiatives, and community engagement projects across a range of regulated and mainstream industries.
- Led National Brand Campaigns: Directed high-impact, multi-channel marketing campaigns for major brands, driving audience growth and strengthening brand positioning across regulated and mainstream industries.
- Launched Educational Content Platforms: Developed and launched innovative educational initiatives and docu-series projects in multiple industries, expanding audience engagement and establishing thought leadership in content strategy and storytelling.
- Founded a Strategic Consulting Agency: Established Scary Plants Media, empowering small businesses and nonprofits with tailored brand strategy, content development, and digital marketing solutions that foster authentic community connections.