Princella Ray

Princella Ray is a business development leader based in Seattle with more than 12 years of experience helping emerging brands grow revenue, strengthen customer relationships, and expand into competitive markets. She specializes in strategic partnerships, enterprise sales, territory management, and account development, partnering with founders, executives, and retailers to turn growth barriers into measurable results. Over her career she has managed more than 400 accounts across Washington and Oregon, grown a company from $200K to $700K in monthly revenue, revived 120+ dormant retail accounts, and secured distribution with major chains including Total Wine and Safeway/Albertsons. Her expertise spans product launches, CRM implementation, marketing strategy, and event execution across the regulated consumer products industry. Recognized as one of Marijuana Venture Magazine's Women to Watch (2023), she brings a relationship-driven, results-focused approach to the Launch Industries team.