marketing
Grow and transform your business with strategic brand awareness building strategies to drive new customer growth, consideration and loyalty.
MEET OUR TEAMOur marketing services help small businesses and entrepreneurs establish and grow their brand through actionable data-driven insights and innovative customer-focused strategies. From brand architecture building, to digital marketing, experiential marketing, partnership brokering, content creation and more, we deliver results that align with your goals.
Brand Strategy and Development
Content Strategy, Creation and Management
Customer Segmentation
Public Relations
Event and Experiential Marketing
Influencer Marketing
Brand Strategy and Development
- Build a strong, differentiated, and memorable brand identity. Develop a value proposition, messaging and visual brand identity that resonate with your target audience. Align your brand with your business goals to create a holistic and effective strategy.
Digital Marketing and Advertising
- Create and manage digital ad campaigns across platforms like Google, Meta, and more. From SEM, SEO (technical and content), affiliate marketing, influencer marketing, lifecycle marketing and more.
- Optimize paid social campaigns for maximum reach and Return on Ad Spend (ROAS).
- Leverage SEO, PR, and content strategy to increase organic pathways (free traffic) and brand awareness.
Content Creation and Management
- Develop engaging content tailored to your audience, including email marketing, blogs, videos, and graphics.
- Manage your content calendar to ensure content strategy consistency, seasonality, SEO effectiveness and operationalization.
- Optimize content for platforms, search engines, and AI.
Customer Segmentation
- Identify different customer groups based on purchasing habits and preferences.
- Tailor marketing strategies to match what each customer segment values most.
- Boost engagement and sales by speaking directly to the right audience.
Public Relations
- Build strong relationships with media and industry influencers to boost brand awareness.
- Shape the public perception of your business with positive stories and strategic messaging.
- Handle crisis communication effectively to protect your business reputation.
Event and Experiential Marketing
- Create memorable events that connect customers with your brand, products and services in real life.
- Offer interactive experiences that make people excited to engage with your business.
- Strengthen customer loyalty by delivering moments they won’t forget.
Influencer Marketing
- Partner with trusted influencers who connect with your target customers.
- Use authentic recommendations to build credibility and drive sales.
- Expand your brand’s reach by tapping into established audiences.
Your Dedicated Marketing Experts
Our team of marketing professionals combines creativity with data-driven insights to deliver impactful results. Whether you're looking to grow your social media presence, optimize your website, or develop a comprehensive marketing strategy, we're here to help.
Andrea Conrad
Autumn Lovewell
Graphic Designer
Brandale Mills Cox
Market Researcher
Enjoli Izidor
Graphic Designer
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Kendra Rice
Photographer, Social Media Manager
Kirsti Rochon
Graphic Designer & Brand Developer
Libby O'Malley
Proposal Writer, Grant & RFP Research, Communications
Penny Laine
Graphic Designer & Brand Developer
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Sanjit Singh
Sales and Marketing
Stacia Weller Clarke
Contract Manager, Project Manager, & Senior Business Consultant
Stephanie Blair
Email Marketing, Digital Marketing & Meta Ads Specialist
Stew Hang
SEO & Google Ads Specialist
Tara Martinez
Proposal Writer & Communications Specialist
Whitney Moore
Marketing Specialist
The Tools We Use to Drive Success
We leverage industry-leading tools and platforms to ensure the success of your marketing campaigns.
Nutshell CRM
Nutshell CRM is a customer relationship management platform designed for small to medium-sized businesses. It offers tools for sales automation, lead tracking, pipeline management, and reporting. With its user-friendly interface and integrations, Nutshell helps teams streamline their sales processes and improve customer engagement.
Success Stories in Marketing
Our marketing services have helped businesses across various industries build their brand and grow their audience. Stay tuned for case studies showcasing how we’ve supported businesses like yours.
FREQUENTLY ASKED QUESTIONS
How do I establish an online presence?
Establishing an online presence is essential for modern businesses to increase visibility, attract new customers, and build a strong brand identity. Here’s a detailed approach to get started:
1. Purchase a Domain
- Start by purchasing a domain name that reflects your business name or brand. A memorable and professional domain name is crucial as it serves as the foundation of your online presence and will be used for your website and professional emails.
2. Choose a Website Platform
- Select a website-building platform that fits your needs, such as WordPress, Squarespace, or Shopify. Platforms like Shopify are particularly useful for e-commerce businesses, as they offer tools for creating eye-catching product listings, improving user experience, and increasing conversion rates. Launch Industries specializes in building websites for clients, ensuring a professional and elevated online presence.
3. Set Up a Google My Business Page
- Claim and optimize your Google My Business page to ensure your business appears in local searches. This step is vital for increasing visibility on Google Search and Google Maps, helping potential customers find your business easily. Include accurate business information, photos, and customer reviews to enhance your profile’s effectiveness.
4. Create Social Media Accounts
- Establishing social media accounts on platforms such as Facebook, Instagram, and LinkedIn is key to engaging with your target audience. Utilize strategies like creating compelling content, sharing success stories, and showcasing your brand identity to build a strong following. Businesses that create cohesive campaigns using high-quality visuals and user-generated content often see increased engagement and brand recognition.
5. Consider Appointment/Scheduling Systems (if applicable)
- If your business relies on customer appointments (e.g., salons, consulting services), integrate an online scheduling system into your website or social media platforms. This improves convenience for your customers and streamlines your booking process.
6. Leverage Email Marketing
- Develop email marketing campaigns to stay connected with your customers. Use tools to design automated flows that guide customers through their journey, from discovery to purchase. Personalized and high-value email content can drive engagement and revenue.
7. Optimize Online Listings and Ads
- List your business in online directories and optimize your profiles to attract more customers. You can also create prospecting and retargeting ad campaigns using platforms like Facebook to reach new buyers and re-engage past customers.
8. Engage in Continuous Improvement
- Regularly update your website and social media accounts with fresh content, respond to customer inquiries promptly, and stay up-to-date with the latest online trends. Launch Industries offers ongoing support for website maintenance, upgrades, and improvements to ensure your online presence remains competitive.
By following these steps, you’ll create a strong and dynamic online presence that supports your business’s growth. Launch Industries can assist with website creation, social media strategies, and overall brand development to help you stand out in the marketplace.
Guides and Tips for Marketing Success
Explore our library of marketing resources, including best practices for social media, content creation, and campaign optimization, to help you achieve your business goals.