marketing
Grow and transform your business with strategic brand awareness building strategies to drive new customer growth, consideration and loyalty.
MEET OUR TEAMOur marketing services help small businesses and entrepreneurs establish and grow their brand through actionable data-driven insights and innovative customer-focused strategies. From brand architecture building, to digital marketing, experiential marketing, partnership brokering, content creation and more, we deliver results that align with your goals.
Capabilities
/Marketing Strategy & Fractional CMO Services
Our Marketing Strategy and Fractional CMO services provide your business with expert-level marketing leadership and strategic guidance. Whether you need a comprehensive marketing plan, campaign development, or long-term brand positioning, we tailor our approach to meet your specific needs. For businesses seeking part-time executive-level support, our Fractional CMO services offer cost-effective access to seasoned marketing professionals who can lead your team, align marketing efforts with business goals, and drive sustainable growth. This flexible solution ensures you receive expert insights and strategies without the commitment of a full-time executive. Let us help you craft and execute winning marketing strategies that fuel your success!
/Brand Development
We help you build a strong and memorable brand identity that aligns with your business goals. By developing messaging and visuals that resonate with your target audience, we ensure your brand remains impactful and consistent. Whether you’re starting from scratch or reinventing an existing brand, we craft strategies that set you apart in the marketplace.
/Brand Guidelines
Establishing cohesive brand guidelines is essential for maintaining consistency across all channels. We create detailed documents that outline your logo usage, color palettes, typography, imagery, and messaging tone, ensuring your brand is represented uniformly across platforms and by all team members.
/Presentations, Reports & Proposals
Our team specializes in designing professional presentations, reports, and proposals to effectively communicate your ideas. From investor pitches to sales proposals, we ensure your documents are visually engaging, on-brand, and tailored to leave a lasting impression on your audience.
/Social Media
We craft and execute customized social media strategies to amplify your online presence. From content creation and account management to trend monitoring and analytics, we help build meaningful engagement with your audience on platforms that matter most to your business.
/Website Design
Our website design services focus on creating user-friendly, visually stunning sites that reflect your brand’s identity and meet your business needs. We specialize in working with leading platforms such as Webflow, WordPress, Wix, and Square to develop websites that are not only functional but also optimized for user experience and conversions. Whether you need a sleek e-commerce platform, a professional portfolio, or an engaging informational site, we ensure your website is responsive, scalable, and tailored to your goals.
/Logo Design
Your logo is the cornerstone of your brand identity. We design unique, versatile logos that capture the essence of your business and resonate with your target audience, ensuring your brand makes a strong first impression across all mediums.
/Email Marketing Campaigns
Email marketing remains a powerful tool for direct communication with your audience. We design and execute email campaigns that engage your subscribers, promote your offerings, and drive measurable results, all while staying aligned with your brand.
/Digital Advertising
Our digital advertising services are designed to deliver impactful campaigns across multiple platforms. From creating and managing Meta (Facebook & Instagram) and Google Ads to leveraging analytics for optimization, we ensure your campaigns are tailored for maximum reach, engagement, and ROI. By combining compelling visuals, strategic messaging, and cutting-edge data insights, we help your brand stand out in the crowded digital landscape. Whether it’s social media ads, display ads, or search engine marketing, our team ensures your advertising efforts drive measurable success.
/Print Ad Campaigns
Print advertising remains a powerful tool for building brand awareness and engaging your audience. We specialize in designing and executing visually compelling campaigns across a variety of print mediums, including brochures, magazines, posters, and signage. By incorporating the strategic elements of digital advertising—such as clear messaging, audience targeting, and impactful design—our print campaigns are tailored to capture attention and deliver results. Whether you’re promoting a product, service, or event, we create print advertising solutions that leave a lasting impression.
/Event Marketing
Make your events unforgettable with our comprehensive event marketing services. From planning and promotion to execution and post-event analysis, we help you create experiences that engage your audience, strengthen your brand, and achieve your business goals.
/Graphic Design
From brochures to digital assets, our graphic design services bring your brand to life with visually appealing and cohesive designs. We create materials that not only look great but also communicate your messaging effectively to your audience.
/Illustration
Custom illustrations add a unique and creative element to your brand. Whether it’s for marketing materials, packaging, or online content, our original illustrations help tell your story in a way that stands out and connects with your audience.
/Mascots
A well-designed mascot can become the face of your brand and a memorable connection with your audience. We create custom mascots that embody your brand’s personality, fostering emotional engagement and making your business more relatable.
/SEO Optimization
Search Engine Optimization (SEO) is key to increasing your online visibility. We optimize your website and content to rank higher on search engines, driving organic traffic and ensuring your business reaches its target audience effectively.
/Collaborative Network Development
Building strong partnerships and fostering community connections is essential for long-term growth. Through Collaborative Network Development, we help you create and maintain meaningful relationships with stakeholders, partners, and clients. Leveraging word-of-mouth referrals, testimonials, and structured referral programs, we craft strategies to expand your network and strengthen your brand’s reputation. Whether it’s through strategic collaborations or community-driven initiatives, we ensure your business thrives within a connected ecosystem.
/Print Materials (Business Cards, Swag, Merch Design)
First impressions matter, and high-quality print materials are critical to showcasing your brand’s professionalism and creativity. We design custom business cards, branded swag, and merchandise that align with your brand identity and leave a lasting impact on your audience. From concept to production, we ensure each piece communicates your brand message effectively and resonates with your target audience. Whether it’s event giveaways or corporate materials, we create designs that stand the test of time and make your brand memorable.
/Custom Solutions & Additional Services
If you don’t see exactly what you’re looking for, we’re here to help! Our team thrives on crafting tailor-made solutions to meet your unique business needs. Whether it’s a niche marketing service, specialized project support, or something entirely new, we’re ready to collaborate with you to design the perfect strategy. Let us know your specific goals, and we’ll work together to develop a solution that fits your vision. Reach out today to discuss your ideas or challenges—we’re always excited to explore new opportunities!
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Learn moreYour Dedicated Marketing Experts
Our team of marketing professionals combines creativity with data-driven insights to deliver impactful results. Whether you're looking to grow your social media presence, optimize your website, or develop a comprehensive marketing strategy, we're here to help.
Andrea Conrad
Autumn Lovewell
Graphic Designer
Brandale Mills Cox
Market Researcher
Enjoli Izidor
Graphic Designer
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Kendra Rice
Photographer, Social Media Manager
Kirsti Rochon
Graphic Designer & Brand Developer
Penny Laine
Graphic Designer & Brand Developer
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Sanjit Singh
Sales and Marketing
Stacia Weller Clarke
Contract Manager, Project Manager, & Senior Business Consultant
Stephanie Blair
Email Marketing, Digital Marketing & Meta Ads Specialist
Stew Hang
SEO & Google Ads Specialist
Whitney Moore
Marketing Specialist
The Tools We Use to Drive Success
We leverage industry-leading tools and platforms to ensure the success of your marketing campaigns.
Nutshell CRM
Nutshell CRM is a customer relationship management platform designed for small to medium-sized businesses. It offers tools for sales automation, lead tracking, pipeline management, and reporting. With its user-friendly interface and integrations, Nutshell helps teams streamline their sales processes and improve customer engagement.
Success Stories in Marketing
Our marketing services have helped businesses across various industries build their brand and grow their audience. Stay tuned for case studies showcasing how we’ve supported businesses like yours.
FREQUENTLY ASKED QUESTIONS
How do I establish an online presence?
Establishing an online presence is essential for modern businesses to increase visibility, attract new customers, and build a strong brand identity. Here’s a detailed approach to get started:
1. Purchase a Domain
- Start by purchasing a domain name that reflects your business name or brand. A memorable and professional domain name is crucial as it serves as the foundation of your online presence and will be used for your website and professional emails.
2. Choose a Website Platform
- Select a website-building platform that fits your needs, such as WordPress, Squarespace, or Shopify. Platforms like Shopify are particularly useful for e-commerce businesses, as they offer tools for creating eye-catching product listings, improving user experience, and increasing conversion rates. Launch Industries specializes in building websites for clients, ensuring a professional and elevated online presence.
3. Set Up a Google My Business Page
- Claim and optimize your Google My Business page to ensure your business appears in local searches. This step is vital for increasing visibility on Google Search and Google Maps, helping potential customers find your business easily. Include accurate business information, photos, and customer reviews to enhance your profile’s effectiveness.
4. Create Social Media Accounts
- Establishing social media accounts on platforms such as Facebook, Instagram, and LinkedIn is key to engaging with your target audience. Utilize strategies like creating compelling content, sharing success stories, and showcasing your brand identity to build a strong following. Businesses that create cohesive campaigns using high-quality visuals and user-generated content often see increased engagement and brand recognition.
5. Consider Appointment/Scheduling Systems (if applicable)
- If your business relies on customer appointments (e.g., salons, consulting services), integrate an online scheduling system into your website or social media platforms. This improves convenience for your customers and streamlines your booking process.
6. Leverage Email Marketing
- Develop email marketing campaigns to stay connected with your customers. Use tools to design automated flows that guide customers through their journey, from discovery to purchase. Personalized and high-value email content can drive engagement and revenue.
7. Optimize Online Listings and Ads
- List your business in online directories and optimize your profiles to attract more customers. You can also create prospecting and retargeting ad campaigns using platforms like Facebook to reach new buyers and re-engage past customers.
8. Engage in Continuous Improvement
- Regularly update your website and social media accounts with fresh content, respond to customer inquiries promptly, and stay up-to-date with the latest online trends. Launch Industries offers ongoing support for website maintenance, upgrades, and improvements to ensure your online presence remains competitive.
By following these steps, you’ll create a strong and dynamic online presence that supports your business’s growth. Launch Industries can assist with website creation, social media strategies, and overall brand development to help you stand out in the marketplace.